56% of mobile searches are from people looking for local information. That includes your business’ location, hours, and products/services.
Local search marketing helps people within your area find your business online. By using local search engine optimization (SEO), you can expand your reach and boost brand awareness. Without local SEO, however, you’re missing out on potential business.
It’s time to go local! Keep reading to learn the five advantages of local search marketing.
1. Your Customers are Searching Online
Gone are the days of phone books and paper maps. Instead, your customers are searching online to find the products and services they need.
Your customers are already online and searching, so why not make it easy for them?
To start, make sure you grab your Google My Business listing. This local listing will tell people where you’re located, your hours, website, and more. Google My Business listings stand out in searches, giving you more real estate online.
Check other online directories to make sure your information is consistent.
That way, customers won’t feel confused about who you are or where you are.
2. It’s Targeted and Timely
When someone searches for a local business, they’re already in the mood to buy.
Take advantage of that mindset. Local search marketing allows you to position your company in front of eager buyers.
Instead of waiting for foot traffic to find your business, local SEO helps you time it right. You’re also targeting people already interested in your product or service.
Anyone who drives by can see a billboard. Local SEO makes it easier for you to target people who are more likely to become paying customers.
That way, you can build your business without wasting time.
3. People Are On-the-Go
Google has seen over 150% growth in mobile searches for “__ near me now.”
People are always on-the-go and checking their phones. With local SEO, you can take advantage of this fast-paced mentality.
Local search marketing results appear for both mobile users and desktop users, too. Whether someone is searching from home or on their phone, you won’t miss a potential sales opportunity.
4. Increase Conversions
People check online for reviews, product research, and information about new businesses. Online reviews can increase your company’s reputation. If people trust your company, they’re more likely to buy from your business.
When we’re about to make a purchase, we want to know we’re choosing the right product. Local SEO blog posts and website content can inform our buying decisions.
Once people see your business is nearby and knowledgable, they’ll visit your store to make a purchase.
5. It’s Cost-Effective
Many local SEO opportunities, such as claiming your listings, are free.
Those are free chances to promote your business.
While print advertising doesn’t always generate results, local SEO can help you attract new customers. Instead of wasting money, you can improve your ROI with local SEO.
Reach Local Customers with Local Search Marketing
Show your local customers you’re ready to help! Local search marketing allows you to attract new customers without crazy costs. With a local SEO strategy, you can grow your business with new, local leads.
Ready to grow using SEO? Contact us today for a free consultation.