If you run a website, improving your search engine rankings is one of the best things you can do to keep new people visiting your site. After all, there are 3.5 billion Google searches every day.
If you want to tap into that search traffic, you need to perform proper SEO for your website. But not all SEO is the same. You have both on-page and off-page SEO to deal with.
The question is, how do each of them work? Keep reading to learn the difference between on-page and off-page SEO.
What is On-Page SEO?
When talking about on-page SEO, you’ll be discussing what you do on your website to improve its presence in Google. There are several things to optimize on your site to enhance its presence in search engines.
Have you seen the page title and page descriptions that appear on the Google search results? All of that is the meta-information for that site.
These tags are set up for your page and are one of the things that tell Google what your site is about. You can optimize this information to target specific keywords that you want your website to rank for.
Google wants to rank relevant and authoritative websites in its search results. One of the ways you can do this is adding internal links in your website content. These links help visitors find relevant content and allow Google to figure out what your site is about.
With the increase in mobile internet use, page speed has become a hot topic. If you don’t provide a fast and good looking site to everyone, they’re going to leave and harm your bounce rate. Google can detect this and will penalize your site in the search results when this happens.
What is Off-Page SEO?
One of the goals of Google is to read your website content and determine its worth to searchers. But it isn’t quite there yet.
Because of this, Google still relies on links to measure the worth of a website. Off-Page SEO is the process of getting links to your website to increase your presence in Google. There are two primary ways to handle this.
Building Authority Links
Strong authority links will be the primary way you use off-page SEO to increase your Google rankings. There are several ways you can go about this:
- Guest posts
- Creating linkable content on your blog
- Outreach to industry professionals requesting links
- Broken link building
Social Media Promotion
While there isn’t much evidence showing that social media links have a significant impact on your search rankings, many companies still utilize social media to promote their website content.
Creating shareable content is a great way to get people to share your work on social media. This will lead to your business getting in front of people that may not have found you otherwise.
Difference Between Onpage and Offpage SEO: Final Thoughts
A solid SEO plan isn’t easy and takes time to implement. Make sure that you understand the difference between on-page and off-page SEO so you can create a plan that works. If you do it right, then you’ll reap the benefits long into the future.
But putting together a plan isn’t easy. If you need help, contact us today to learn about the services we offer that can help.