When you’re new to internet marketing, everything seems to be overwhelming. There are a ton of acronyms you have to learn, like PPC, SEO, and SEM. And while you can get away with building your own website, you won’t be able to overlook the need for search engine optimization in Southlake, TX (SEO).
It’s important to have good search optimization for your Southlake, TX site so that it shows up in Google, Bing, and Yahoo. But in order to pull this off, you need a good understanding of SEO and how to implement it into a solid strategy.
First, let’s take a closer look at what SEO marketing is all about.
What’s Search Engine Optimization in Southlake, TX All About?
The best way to describe SEO is as a tool you use to build visibility in organic search results. And all this means is that when people type in certain words and phrases (known as keywords or key phrases) related to your business, your site should show up.
But the only way this is going to happen is if you’re using exact match keywords and synonyms throughout your site. Google and search engines like Bing and Yahoo have advanced algorithms that can detect what a web page is about based on the content.
In the past, webmasters would stuff their websites with the keywords their target audience use in order to get ranked higher. And for a while, this worked. But those days are long gone and search engines now have strict guidelines and algorithms that penalize these type of “black hat SEO” methods.
Besides keywords, SEO also consists of various other factors. For example, you have to build links to your site. In other words, getting another site in your niche (that’s not a competitor) to link to a page (normally a blog post) on your website.
Internal links are also important, which is when you include a link within your blog post to another page or blog on your site.
This is just an overview of what search engine optimization in Southlake, TX entails.
Can I Still Get Traffic Without Using SEO in Southlake, TX?
If you can find a way to get a ton of traffic in Southlake, TX without using SEO or consistent promotion of your content using social media, then let us know! Otherwise, SEO is the only way you can generate steady traffic to your site over the long term.
In fact, this is exactly why brands like search engine optimization in Southlake, TX. It allows them to continue getting traffic for many years. All of the hard work is done in the beginning – then once you rank, all you have to do is maintain it by publishing content that’s fresh, unique, relevant, and optimized.
Well, Can I Do SEO On My Own?
Great question. And for a lot of brands that first start out, they think they can do it all on their own. Then after fail after epic fail, they finally face defeat and hire an expert to assist them.
There’s a lot of research, planning, content creation, and testing that goes into setting up an SEO campaign. Keyword selection and topic selection for content must resonate with your audience in Southlake, TX.
It’s important to understand that Google looks at user intent and behavior to see if your content matches them. If the keywords you’re ranking for draws traffic that bounces away from your site within seconds of clicking on your link, then this tells Google you’re site is irrelevant.
In turn, this will devalue your site in the ranks. And let’s not forget the regular algorithm changes Google tends to roll out. Their goal is to improve their search engine results so users can find the content they’re looking for.
But in some instances, it can hurt your current website ranking. Then if you don’t react quickly enough, you may never regain your position in the search engine results. And this is another reason why you should work with an expert.
Staying abreast of search engine algorithm changes is important and difficult for most business owners to do.
Why is Google So Important?
Google is the #1 search engine, receiving 3.5 billion searches daily. It makes sense to try and rank high in Google for this reason.
The good news is that by trying to rank in Google, you’ll also rank in Bing and Yahoo. You just have to make sure you submit your site to the directory.
How Does Google Rank Websites?
Well, Google has handy little search engine bots and spiders that crawl each of the pages on your site. The content reveals what your site is about (titles, meta descriptions, page content, etc.) and if it’s consistent, it’ll be easy for the bots to rank you in the search results.
How high you’re ranked will depend on certain factors. For instance, the keywords you use, the length of your content, your traffic, backlinks, site speed, and various other signals.
According to Google, there are over 200 ranking factors, so it’s impossible to list them all here. Of course, search engines don’t reveal their secret sauce so webmasters can’t exploit the system.
Remember, Google works for the end-user, not the websites.
How to Get a Good Search Engine Optimization in Southlake, TX Strategy
Now that you have a better idea of what SEO is, it’s time to get started planning out your strategy. You can do this with the help of the experts at Yavin Digital.
Here, you’ll find experts who can assist you with every step of your SEO campaign. This includes analyzing your industry and target customers to determine the best methods to use.
We offer real-time analytics for social media campaigns. Plus, we make keep track of conversions to ensure you’re getting the best results possible.
If you’re looking for web development, branding, and good search engine marketing services, then book a call with us today!