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Understanding Different Types of Links: Why Are Backlinks So Important for Your Website?

types of links

Google uses at least 200 metrics to decide which websites show up when you search for “the best tacos near me”. And in what order.

What happens when someone searches for something your business can help with? You probably aren’t showing up at all.

That’s because SEO is a tough world to break into. There’s so much going on and it’s constantly changing. It can often feel like you’re throwing macaroni at the wall and hoping one of the noodles sticks.

It’s a lot to chew. So, let’s break it down.

Today, we’re going to talk about links. Specifically, the different types of links Google uses to rank your website.

Keep reading and you’ll soon be well on your way to that coveted #1 spot.

Understanding Different Types of Links

In the world of SEO, there are three types of links – follow, nofollow, and backlinks. All three are necessary for developing a strong online presence. But, they help with SEO in different ways.

  • Follow links: the good kind of links – they tell Google to follow that link and the targeted website receives a “5-star review”
  • Nofollow links: these types of links don’t send a positive review to the targeted website. In fact, they send nothing at all.
  • Backlinks (or inbound links): other sites directing their visitors to your content. Think of it as an external link on someone else’s blog pointing back to you.

A successful SEO strategy encompasses all three types of links. But today, we’re going to focus on building backlinks.

Why are Backlinks Important?

Getting a backlink from a respectable website in your niche is like getting a 5-star review. Google tends to trust websites that people are talking about because backlinks are a good indicator of popularity.

If you have the best guide online about social media marketing, people are going to notice. They’re going to share it with their audience because it’s THAT good.

Search engines associate inbound links with high-quality content. Once they realize that a lot of people are linking to your site, they’ll start to gain trust in you as a source of quality information.

Once they trust you, you’ll start to appear higher in search engine results.

What is Link Building?

Link building is a strategy for getting relevant bloggers and business owners to link to your content. Not only are you reaching more people, but you’re also gaining trust with search engines.

Not all backlinks are created equal. A link from a respectable marketing source will mean more to Google than one from your aunt’s personal blog on gardening. The key to a successful link building campaign is getting the top dogs in your industry to talk about you (in a good way).

Link Building Tips to Boost your Relationship with Google

Now that you know why you need backlinks, let’s talk about how.

  • Guest post on relevant blogs or news outlets
  • Build relationships with other bloggers
  • Let influencers know you’ve linked to them
  • Conduct your own research

Building links takes time. A lot of it, actually. And it can be really hard to do.

We want to make it easier for you.

Start Building High-Quality Backlinks, Today

You want the right types of links. And we’re in the business of helping you get what you want. You’ll receive a dedicated account manager with expertise in helping you get your message out to the world.

We’re committed to helping you succeed. Our trusted account managers will work with you one-on-one to help you get the results you deserve.

Let’s get started by booking your free consultation, today!

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