The Purpose of a Blog: Why Your WordPress Website Needs One

purpose of a blog

Every month, 70 million new blog posts appear on WordPress blogs alone. So why do people spend so much time typing away online?

With every blog post, those companies are attracting new readers—readers who eventually become new customers. That’s just the start, though.

Keep reading to discover the purpose of a blog.

With these five benefits of a blog on your company website, you can start building your business one post at a time.

1. Attract Traffic

Search engine optimization (SEO) allows you to connect your blog content to a keyword. Once you know what your customers are searching for, you can write blog posts with those keywords in mind.

Writing based on your customers’ interests allows you to attract relevant traffic to your website.

Increasing your website traffic comes with a number of benefits. For example, content that attracts attention ranks higher on search engines like Google. Higher rankings mean more traffic, allowing you to reach more potential customers!

2. Convert Traffic into Leads

Writing for your target audience helps you attract people already interested in your product or service.

Once you show readers you’re a helpful, informative resource, they’ll learn to trust you. They might even fill out a form or call your business to ask questions.

The purpose of a blog is to help you attract new business.

Blog posts show potential customers you’re there to help.

3. It’s Cost-Effective

Search engine marketing (including SEO and PPC) is the #1 method for driving traffic to website content. In fact, search engine marketing beat social media marketing by over 300%.

Blogging isn’t expensive. If you’re writing your own posts, you’re saving money instead of wasting your budget on expensive ads.

While you’re saving money, you’re also making money by attracting leads, thereby improving your ROI.

4. Higher Rankings = More Credibility

A higher website ranking will help position your business above the competition. That way, people are more likely to click on your website first.

Having a blog benefits your company’s credibility, too. As your blogs answer questions and offer insight, people will start to recognize you as an authority in your industry. As you build your credibility and authority, people will begin to choose your business before anyone else’s.

5. Connect with Your Customers

Comments, engagement, and connection are benefits of having a blog, too.

With a blog, you can show readers there’s a real person behind your business. Show them you care about the problems they’re facing and offer solutions on your blog. If they comment with new questions, connect and get people engaged.

This engagement will show people you’re there to help (and boost your ranking, too).

The Purpose of a Blog: The Benefits of Business Blogging

It’s time to start writing! Now that you know the purpose of a blog, it’s time to see these benefits in action. Start attracting an audience of readers and generating new leads to your business one blog post at a time.

Book a call with us today to start succeeding with your own blog strategy.

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