Arguably, SEO is one of the strongest tactics for building your website or online business. In fact, SEO strategies for building your site’s online presence cover every major website all over the world.
But what does it mean to be SEO-friendly? And why does it matter?
SEO (Search Engine Optimization) is all about making your content visible in search engines (like Google, for example). And that happens by optimizing your posts, pages, and other components for those user-generated searches.
Whether you have a full-fledged business or website and are looking to create stronger content, or are just starting out on your online journey, here is everything you need to know about creating SEO-friendly blog posts to boost your traffic.
What is SEO?
Understanding Search Engine Optimization (SEO) is all about understanding the latest trends in online traffic. For example, over 52.2 percent of online traffic worldwide is generated through mobile phones. When you know this statistic, you know that there’s value in creating content (on your websites, blogs, etc.) that is mobile-friendly.
SEO is basically paying attention to trends, algorithms, and updates in order to create content that is easily navigable and searchable. And knowing how to optimize—through things like keywords, header tags, titles, descriptions and more—is what will make your site more visible and generate higher traffic.
How to Write an SEO-Friendly Blog Post: The Basics
One of the biggest benefits of SEO is that it will help your business grow tremendously and organically. If you’re looking to write SEO-friendly blog post here are the basics you need to keep in mind:
Do Keyword Research and Implement
Before you even begin writing, you want to do keyword research. This is basically understanding what your audience is looking for and incorporating those words/phrases in your titles, header(s), and body of your text.
For example, if you’re a company that sells dog leashes, you might want to research whether “best dog leashes” or “best leashes for dogs” is generating enough traffic, or is relevant to your business. Then you might want to create a title like, “5 Best Dog Leashes on Amazon” depending on what makes sense for your marketing goals.
Create Structure and Form: Headers and Paragraphs
When you’re looking to write a strong, SEO-friendly blog post, you want to make sure that your post has structure. This includes things like headers (H1, H2, H3, H4, etc. tags to break up text) as well as paragraphs.
Paragraphs should be no more than three sentences. You should also think about optimizing the length of your post. It needs to be a minimum of 300 words, but not too long, especially if you’re not a skilled writer. It’s best to find a happy medium.
Use Linking: Internal and External
It’s important to incorporate links into your blog posts. You’ll want internal links, which are links that go to other pages on your website. You’ll also want external links, which bring the reader to other relevant websites to help boost traffic.
Although external links might feel counterproductive as they pull users away from your site, they’re actually extremely important for boosting your ranking online (especially if those external sites are credible—which you should aim for!)
Other SEO Tips
Although it may feel like a lot of work, be sure to regularly update your blog with relevant content. The more frequently you are posting, the more active your site will appear. You’ll also come up in more searches if you’re posting regularly.
Start Building Your Site’s SEO Right Now
SEO may sound daunting at first, but honestly, it’s much easier than you think. Once you start thinking about what will make your website relevant in search engines, you’re already thinking differently about the blog posts and other online content you create.
To learn more about building your site’s strength, making your digital content more SEO-friendly, and boosting your business, don’t hesitate to schedule your free consultation.