Do you have a long list of products that you want to make available online so that you can reach more people? Is your WordPress site your main location for sales?
If so, then you should know about the steps needed to make your site work for an e-commerce business. It requires showing the quality of your products while making it easy for customers to make purchases so that they keep coming back for more.
With our knowledge of WordPress and digital marketing, you will be able to make your WordPress site a reliable source of business.
Here is how to set up your WordPress store for e-commerce.
Pick Your Domain Name and Service Provider
Your WordPress store will need a domain name, which is what you enter into the browser’s address bar so that you can use your site. While you will need to pay for your domain name, WordPress being free is a common answer to the question “Why use WordPress?” and saves you money in the marketing process.
The next part of this step is getting a service provider so that your site loads quickly. This helps you avoid the possibility of customers getting annoyed with long loading times and taking their business somewhere else.
One option for providers is a shared host. This puts your website on the same server as other sites to save money, though it gives you less control of your site and possibly less storage. There’s also a dedicated host, which costs more but grants you more control and an opportunity for more storage.
Choose an E-Commerce Plugin for Your WordPress Store
If you want your WordPress store to stand out from the rest, then you need a reliable shops plugin. This addition makes it easy for people to buy items from your site, as e-commerce features aren’t common with initial WordPress setups.
Among the popular options is WooCommerce, which gives you the opportunity to include as many products as you want. This is a major selling point when it comes to WooCommerce vs Shopify and other options, and when it comes to how to use WooCommerce, knowing that it’s free will help you keep money in your pockets for other parts of your business.
You can also go with WP eCommerce, which has a pricing model that makes downloading free and lets you easily add more features to your site. The Gold Cart extension costs some money, but one praise in WP eCommerce reviews is that it provides premium payment getaways, live search, and other features that help your site grow.
Create Product Pages
Next, you’ll need product pages, and you’ll need to keep them in as much of a variety as possible. This comes in handy for those selling physical products, digital products, or a mixture of both.
It is important that whatever you’re selling comes with descriptions, size options, prices, and pictures so that customers know what they are getting out of your services. Make sure to include special deals so that people keep coming back to your site.
When selling virtual items, you’ll need to test how quick they download and work quickly so that they are easy to use. This will also help them get just as much attention as your physical items.
Set Up a Payment Process
One of the main benefits of the digital world is how easy access is for information and products, and that helps companies jumping into the e-commerce world. What helps businesses rank among the best is how easy payments can be.
Payment getaways come in handy for helping your customers make purchases at their convenience. They allow customers to set up accounts so that your business and customers can exchange money and services securely.
Popular choices for payment getaways include 2Checkout, PayPal, and Asia Pay. Make sure that whatever option you go with has easy e-commerce compatibility to bring more attention to your WordPress store.
When it comes to a successful WordPress store, your site needs to be easy to access for both you and customers. Potential buyers will also benefit from reliable information about your services so that they trust you to provide what they need.
You’ll also need to take advantage of free services for setting up your site, as well as consider a middleman for accepting payments. With these tips, your WordPress store will serve as a reliable source of income.
Check out more of our digital marketing expertise so that you can use the online world to make a name for your business.