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How to Optimize Your Website for SEO and Increase Your Search Ranking

how to optimize

65% of content marketers say they have a strategy for digital marketing.

And the #1 strategy for content marketing these days? Why SEO, of course.

Gone are the days of paid advertisement and enter organic SEO. No idea what we’re talking about? No worries because today we’re showing you our top tips for DIY SEO.

Want to know how to optimize your website to appear on the first page results on Google? Then keep reading because this one is for you.

How to Optimize Your Website for Google

With over 40,000 Google searches completed every second and 39% of e-commerce traffic coming through Google, Search Engine Optimization (SEO) is vital if you want to appear on the top results.

SEO is basically free advertising for your company. But you have to do it right if you really want to see results. Here’s how.

Keywords

When it comes to SEO, keywords are king. Keywords are the words or phrases you want to rank for on Google. And to figure out what those are, you need to think about the words and phrases that best describe your business.

Your keyword or keywords should be included in:

  • Your title
  • At least 1 header
  • The introduction and the conclusion
  • Your meta description

Keyword(s) should also be sprinkled throughout the body of the content for SEO best practices.

Word Count

There’s much debate surrounding the question of how short is too short when it comes to your on-page content. Some experts suggest a page of content should be no less than 300 words. Others argue your content should only be as long as your top-ranking competitor’s.

We think content is best served at whatever word count gets your point across. No one wants to read a page of content that rambles and digresses just to fill up the page with words. At the same time, no one wants to visit a page that doesn’t answer all their questions.

Linking

Internal and external links are one of the most important tools you can have in your SEO toolbox.

Your internal links should always point back to the most important content on your website. For instance, adding a CTA to the end of your blogs should include a link to your products, contact page, or form to schedule a free consultation.

Meanwhile, external links should point to pages that are:

  1. Higher ranked than yours
  2. Similar in content to the keywords you want to rank for
  3. High quality and informative

You should also consider inbound and outbound linking, which help your site become more visible to Google.

Content

You can be an expert at all 3 of the aforementioned techniques but still fail to rank on Google. Why? Likely because you aren’t producing high-quality content.

The days of overstuffing keywords and cheating your way to the top results are over. Now, Google rewards pages that offer an informative, positive experience to its audience. This means avoiding clickbait-y titles that don’t match the content, writing without fluff, and using stats and research to back up your points.

It also means creating skimmable blog content. Since readers these days only spend an average of 37 seconds to read your content, make sure to include images, videos, and interactive materials to break up all that text and make for a quicker read.

Professional SEO Services

So there you have it. A simple DIY on how to optimize for SEO. For the companies that need a little extra help, there are SEO outsourcing services that have the experience and the results to prove they’re worth it.

Runner SEO is a full-service firm serving small businesses like yours. Schedule a free consultation with us today, and find out how we can help your business get more attention online.

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