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Getting Started on WordPress: 5 Essentials Every Small Business Website Needs

small business website

Believe it or not, fewer than 2/3 of the businesses in the country don’t have an online presence.

You can stand out from the crowd with a small business website. 

But just any old website isn’t going to work these days. That’s why we’ve compiled this list of the top 5 tips for starting a website for your business. 

Want to know how to find leads and convert them into customers? Keep reading for everything you need to know to start a successful website. 

1. A Headline that Tells Your Audience Who You Are

If your website does nothing else, it needs to tell your ideal customer why they should whip out their wallets for your products or services. 

You do this with a clear, concise headline. Your headline should be visible at the very top of the page, the first thing prospective clients and customers see when they visit your site. 

2. A CTA that Compels Your Target Customers to Buy

Once your ideal customer arrives at your shiny new website via your organic SEO tactics, you want them to do something. Whether its to purchase a product, schedule a consultation, or request more information, a Call To Action (CTA) is vital. In fact, CTAs can improve your conversion rate by 20%.

3. A Customer Review Reel to Up Your Credibility

No one wants to form a bond with a company they don’t trust. That’s why building credibility with your audience is so important. 

And there’s no better way to build trust that with social proof. Social proof is as it sounds– proof that your brand is well-liked by other consumers.

Up your social proof with a reel of customer reviews at the bottom of your page. If your company is newer, ask a few trusted clients who have had good experiences to write up a quick statement you can stick on your homepage.

4. An Opt-In Form that Converts Cold into Warm Leads

If you’re like one of the 47% of small business that handles digital marketing without an expert, this tip is for you.

In a world where convenience is key, customers don’t want to have to visit your website multiple times a month just to know about your sales, promotions, and events. Instead, offer a product or informational content for free in exchange for personal information like an email address.  

5. An About Page that Promises Your Then, Now, and Soon

Also known as your mission, brand, and vision statements, these three claims are the promises you’re making to your customers. 

“Then” refers to what led you to found your business, what niche you intend to fill, and how you intend to fill it. Meanwhile, your “now” or brand statement focuses on who you are as a business, including who you see as your ideal customer. 

Finally, your “soon” looks toward the future. This statement is more theoretical in nature, but it shows the direction in which you intend to take your company.  

More Tips for Your Small Business Website

While we’ve covered our top 5 tips here, we’ve only skimmed the surface of what your small business website can be. 

If you want more tips and tricks for making your online presence as powerful as possible, subscribe to our blog. But if you want to start turning leads into customers today, you need to book a free consultation with Runner SEO today.

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