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Why Is SEO Important? 6 Reasons Your Brand Should Focus on SEO

Unless you’ve been living under a rock, you’ve likely heard about search engine optimization, or SEO, as it relates to your overall digital marketing strategy. In a nutshell, SEO is everything that you do to make your website show up in the search engine results of the people who are the most likely to do business with you. But why is SEO important when it comes to connecting with your target audience and growing your revenue? Keep on reading this post to find out and to learn about the most important SEO marketing strategies you need to implement today.

1. You’ll Connect with a Niche Market

How effective is SEO in helping you to connect with your target market? In short? Extremely. This is because you can fill your blog posts, static web content, online business listings, and even your social media profiles with keywords that will help you to show up in the results of people who are searching for exactly what you have to offer. They’ll also be much more likely to buy from you and share your site with their friends. This means that you’ll not only see more profits, but you’ll also enjoy an increased follower and visitor count.

2. You’ll Rank Higher in Search Engine Results

Another answer to the popular question, “Why is SEO important?” Because it helps to increase your ranking in the search engine results page. After all, over 90% of people end up visiting a website that has made it to the first page of Google. The more optimized your content is for SEO, the higher you’ll rank. This means that things like choosing the right keywords, focusing on website loading speed, and even properly optimizing your images and HTML code for SEO will all help you to knock your competitors off of the first page.

3. It’s a Cost-Effective Form of Marketing

You’d love to be able to create expensive television commercials, or to take out a full-page ad in a national newspaper. However, especially if you’re a smaller business, your budget just don’t allow for that. It’s an incredibly cost-effective form of advertising for 2 reasons. First, because SEO takes place online. And second, because so many of the tools you can use to improve your SEO strategy are free. Additionally, because it’s so targeted, you’ll not only connect with people who find your website online or on social media. But you’ll also get out in front of the people that they share it with through their own social media profiles. It doesn’t cost you anything to write a blog post or upload a photo to your Instagram account. The results, however, can be astounding. If you’re looking for ways to make cuts to your current marketing budget, start by embracing SEO.

4. It’s a Long-Term Marketing Strategy

Are you tired of spending what feels like half of your profits on the marketing “trend of the moment?” While it’s always smart to let trends and current styles influence your advertising strategy, when they dominate it, your marketing could become ineffective and outdated by the time you put it into action. SEO marketing strategies aren’t going anywhere anytime soon. As long as people still use search engines, SEO will be relevant. Since over 90% of online experiences start with an entry into a search engine, you can imagine why SEO is incredibly important.

5. You’ll Keep up with the Competition

About 99% of companies say that coming out on top in the search engine results is one of their biggest digital marketing goals. What does this statistic tell you? That if you don’t have a solid SEO strategy – and if you aren’t constantly evaluating your analytics and tweaking that strategy according to the data you receive – you’re going to fall behind your competitors. Remember, though, that implementing SEO marketing strategies won’t just help you to “keep up” with your competitors. It will also help your website to surpass them in search engine rankings! The same study we cited above also found that over half of the companies polled struggled with implementing and understanding SEO as a whole. So, what if you can identify and overcome the gaps in their knowledge? You’re sure to come out on top.

6. You’ll Adapt to New Search Technologies

Did you know that people now conduct more searches on their mobile phones than on desktop computers? What about the fact that about 20% of those mobile searches are conducted through voice search apps and tools? The takeaway here is that the way people search – and, as a result, your SEO strategy as a whole – is always in flux. Do you really want to know the answer to the question “What is a digital marketing strategy?”? It’s something that changes every week – sometimes, even more frequently than that. By taking the time to study up on SEO (and to work with SEO experts), you’ll always stay ahead of the game.

Why Is SEO Important? Wrapping Up

From helping you to stay ahead of new search engine technologies like voice search, to getting you closer to the first page of Google, we hope you now understand why SEO marketing strategies are so essential to your brand. But why is SEO important to your customers? Because it helps them to find exactly what they need in no time. Looking for more help to increase your overall SEO strategy? Want to better understand some of the finer details of SEO? Need professional help putting the points in this post into practice? We want to help you.

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