Connecting with customers online can be tough, especially when you don’t know how to find them! Plus, when you do, you need to meet their expectations.
With the rise in digital and mobile technology, businesses need to adapt to consumer behavior. This usually means shifting to current technology trends and learning what motivates customers. And it seems to be always changing.
Read on for a deep dive on connecting with customers digitally.
1. Get to Know Your Ideal Customer
Connecting with customers takes ingenuity and insight. You need to know who your customers are and what they want. To find this out, create a customer avatar, also known as a buyer persona.
Your buyer persona is your ideal customer. You might even have more than one avatar. To make your efforts reach these customers, create a list of their demographics, desires, goals, and pain points.
Knowing these details will greatly improve your chances of creating content and marketing efforts that are relevant to your audience.
2. Create a Website with Responsive Design That’s Simple to Navigate
When developing your company website, there are some important factors to keep in mind. The first thing is this: create a website with a responsive design.
Put simply, responsive design means that your website looks good on all devices. Images and text will display well whether your customer views them from a desktop computer, laptop, mobile phone, or tablet.
Websites without responsive design look unprofessional. Images and text pop off the screen. Website visitors become frustrated while they attempt to view your site. This motivates them to move on to your competitor.
Your Navigation System
An effective website must have a simple navigation system. Your pages and products need to be easy to find to keep the attention of customers.
Your site should load quickly and menus should make searching your website clear and simple. Use effective headings and make sure the items appear on the page when your prospect clicks on menu links.
Don’t make customers hunt for your contact information. They need to work properly. Dead links turn off online visitors.
3. Connecting with Customers Is Easy with a Killer SEO Strategy in Place
A great SEO strategy begins with knowing the right keywords and keyword placement. And to find them, you need effective tools.
Some of the programs available show you what keywords get the most views and which terms online visitors search for.
They also provide access to posts that have gone viral and the keywords with the most searches. And they show you the keywords your competitors use that deliver the most views.
While many programs exist online, some of the good ones include SEMrush, Ahrefs and Answer the Public. Be careful not to stuff your keywords, and be sure to look for longtail keywords.
It’s also important to learn Google penalties. If this seems a bit overwhelming or if you simply don’t want to get involved in all this, we strongly suggest hiring an SEO expert.
4. Promote Your Company on Social Media Wisely
Once you’ve got a good jump on your content and online strategy, you need to promote your content on social media. Social media can extend your company’s reach. You’ll have access to customers you didn’t have before.
It’s no secret that Facebook produces the largest social media platform with billions of members.
With all these users, you need to target the potential customers who would be interested in your products and services so you don’t waste time targeting people not interested in your product.
Use Audience Optimization Tool
After you define your target market, use the Audience Optimization Tool. It ensures that Facebook members interested in your product can find your posts.
Facebook designed The Audience Optimization Tool to increase the possibility of a specific type of Facebook member (your niche market) finding your social media content.
Know the Language Spoken by Your Niche Audience
Niche markets like when organizations speak their language. That’s why you need to know the terminology used by your ideal customers. It’s a perfect way to boost your visibility as a company.
Learn the buzzwords and informal-speak your niche audiences use. They differ depending on the audience.
Are they senior citizens, university students, millennials or a technical audience? Taking the time to learn their language will improve your chances of connecting with customers.
To learn their lingo, read a blog written on a topic they might read. It’s easy to find these posts with a quick search on Google, Yahoo, or Bing.
Use the Language in Your Facebook Posts
Once you learn some words and expressions, compile your list. Use the language in a headline or a blog post and see if that increases your readership and produces leads.
Another strategy: read the comments members leave after you post your blog posts. Try using similar language. It boosts reader engagement and can help to convert visitors into customers.
Capture Audience Interests with Visual Content
Another way to grow your audience reach: post amazing images and videos. Using these images makes your content more shareable. When members like your video and image content, they share it with their friends.
When posting visual content, also make sure it’s relevant to your audience. You don’t want to lose engagement opportunities by alienating them.
5. Try to Meet Your Online Audience in Person
There’s nothing more powerful than a face-to-face meeting. If you have the opportunity to meet your online prospects in person, it can be easier to convert them into customers.
Did you know the Harvard Business Review says that face-to-face meetings are 34 times more successful than sending emails? It’s true. If your online customers live locally or within your state, set up a meeting or plan an event.
Some networking ideas include your local SCORE association, Statewide industry events, or informal meetings and trade shows. Inviting your online leads to a tradeshow is a great way to connect with them.
The Bottom Line on Connecting with Customers Online
Now you know some effective strategies to connect with customers online. Incorporate them into your business plan and watch your revenue grow.
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Whether you need a logo that communicates your brand, a new website that speaks to your customers, or a winning SEO strategy, get in touch with us today.