So you’ve got a great idea for a website.
Or better yet, you’ve taken the next step and launched your site. Congratulations! You’re off to a great start. But if you want to beat your competition and drive continuous traffic and sales, you’re going to need strategic web development.
Here are 5 ways to find a great web development company to help you build out your site and reach the next level.
How to Find the Best Web Development Company
Follow these 5 tips and you’ll be on your way to a first class website optimized for more traffic, email signups and sales conversions.
When you’re putting your own money on the line, you want to make sure it’s in good hands.
Seek out companies that have been around awhile. The growing pains are behind them and they’ve built up a body of work.
When a company is new, they iron out the kinks through trial and error. You don’t want your website to be one of those errors.
And hey, bad companies go out of business. Long-running companies are less likely to be scamming customers or doing shoddy work.
Make sure the web development company you enlist for your website has a stellar reputation.
You want someone you can collaborate with. Someone who possesses top designing skills and who can deliver the goods.
- Testimonials – Reading testimonials on a developers website is a good start. Of course, they are only going to show the best testimonials. But if they don’t have any positive feedback on their site, take that as a red flag.
- References – It’s perfectly acceptable to ask web development services to provide you with references. Follow up with these contacts and ask questions to get a better idea of their past performance
- Ratings – Search their company name on Google, Yelp, and Facebook to read ratings and reviews from past customers. If the ratings are on a 5-star scale, make sure the company has at least a 4.5 or higher with at least 20 reviews.
Pro Tip: When you’re reading the reviews, focus on the 3-star reviews. Those are from past customers who liked the company but not enough to give them 5-stars.
These reviewers are often the most candid and forthcoming. Often, they give specifics on their experience with the web development company and why they could not justify giving a 5-star rating.
Once you find some top designing companies who’ve been in business for a while, take a look at their portfolio of work.
Chances are you will not find a website in their portfolio that perfectly aligns with what you are looking for. That is because you want a custom website, with features unique to your business.
But what’s important is to make sure their designs appeal to your sensibilities. Are the websites they create easy to navigate? Are they up with current design trends?
Do they know how to design with SEO in mind?
If you have trouble looking through their portfolio, it’s perfectly acceptable to ask a company rep to walk you through their work.
Make sure they have experience creating what you need for your website. For example, if you’re going to be selling products or services directly on your site, make sure they have E-commerce experience.
Building the perfect website is a collaborative process. You need to be able to openly discuss what you want in your website’s design and functionality.
Good web development companies encourage your input. Ultimately, the more they know about your vision, the more likely they’ll get it right.
Pro Tip: They likely won’t get it right on the first try. Revisions are a normal and necessary part of the web design process. Make sure the company allows for revisions.
After Completion: When you’re reading those reviews, make sure the company has a good after-project record. In other words, do they take the money and then go dark?
You’re going to have questions about how to operate your site from the back end and the front. Make sure your design company offers 24-hour customer support to answer those questions.
The cost of developing your site will vary among web development projects. You can find some developers for $50 and some with $15,000 minimums.
Everyone’s budget is different. What is affordable to one person, is expensive to another.
If you’re serious about your website, be prepared to spend a little, but you don’t have to break the bank. Your goal is to look for more value than you spend.
You want a web design company that offers tremendous results at an affordable price.
The Bottom Line
Developing your website should be one of the most exciting times for your business.
It’s an unbelievable feeling to visit your newly completed website for the first time and see your vision delivered perfectly.
Follow these tips and experience will be unforgettable.
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