Almost half (46%) of all searches on Google are local. Consumers know that the internet is the best place to get information about local businesses.
Your next customer is out there searching for a business like yours.
So, what happens when they make a search and someone else appears instead? That company is probably going to get their business.
So, what can you do? You can start by optimizing your business to rank higher for relevant local search terms. Don’t worry if that sounds like gibberish.
By the end of this article, you’ll know exactly what to do to produce the fastest SEO results for your business. Search engine optimization is a long-term game. But, there are a few things you can do right now to help speed up the process.
1. Use Local Keywords and Produce Local Content for Your Business
86% of consumers use search engines to find local businesses. Additionally, 29% look for local businesses at least once a week. Potential customers take advantage of local search because it’s effective.
The key to digital marketing is meeting your audience where they’re at. Appearing in local search results is a smart way to make that happen.
So, how do you do that?
- Develop location-specific content such as:
- Your home page
- Service pages
- Blog articles
- And contact page
- Use local keywords in the following places:
- Page titles
- Image alt tags
- And throughout website copy
Local searches indicate high commercial intent. They also have low competition. Start using them today, to reach more of the right people.
2. Optimize Your Google My Business Website Listing (And Other Directories)
If you haven’t registered your business on Google My Business, click here to get started.
If you have listed your business, you need to optimize it for local search. Why? Because the 75% of people never make it passed the first page.
Here’s how to optimize your Google My Business listing:
- Use high-quality images
- Choose a relevant category
- Use a local phone number
- Make sure the information matches across all directories and your website
- Avoid multiple listings for the same business
3. Get the Fastest SEO Results by Asking Customers for a Review
72% of consumers won’t buy a product or service until looking at its online reviews. Gathering positive reviews from previous customers will make your business stand out in a crowded market.
It’s no longer enough to rely on Yelp.
Many customers are happy to leave a positive review but aren’t asked to after their purchase. A few days after your interaction, shoot them an email thanking them for their business. Then ask them to leave a review on your Google My Business listing.
4. Network with Local Businesses for Massive Backlink and Outreach Potential
Backlinks are an effective way to quickly boost your Google rankings. One of the best ways to generate backlinks is by connecting with local businesses.
Host a give away with them, drop by to say hello, and share their articles on social media. The benefits of networking with other local businesses extend far beyond SEO.
You’re all in the same boat, entering into a competitive market, and working your way to success. Creating sustainable relationships with other business owners can help expand your audience. You may even make a new friend in the process.
Want to Move up the Rankings? Runner SEO Can Help
You want to get your message out to the world. A dedicated SEO account manager at Runner SEO can help with that. They’re trained to work one-on-one with you to develop a unique and sustainable marketing plan.
Their #1 goal is to help you get the fastest SEO results possible through local search engine optimization.
Book a free consultation to get started!